RadioDJ commercial analysis

Commercial Insight Tool

Analyse how RadioDJ handles commercial playback, advertiser distribution and rotation balance across your station database.

Commercial playback analysis

Enter your RadioDJ database details

Connect to your RadioDJ database to review commercial playback patterns, advertiser balance and scheduling behaviour.

Read-only analysis

Analysing commercial playback...

IP address or hostname Your IP: 216.73.217.19

Port number Normally 3306

Database name RadioDJ database

Database username SELECT access required

Database password Password for the database user

This tool reads commercial, event and playback information from your RadioDJ database. No records, rotations or event settings are changed.

Commercial playback can be affected by event timing, rotations, repeat rules, disabled tracks and category settings. Review all reported factors before changing your station configuration.

What this tool checks

Commercial tracks stored in RadioDJ
Commercial playback frequency
Advertiser playback balance
Most and least played commercials
Commercial category distribution
Rotation and event influence
Disabled or inactive commercial tracks

Advertiser balance

RadioDJ selects tracks according to the active rotation, event rules, repeat restrictions and category availability.

An advertiser with more active commercials may naturally receive more total plays than an advertiser with only one active item.

Compare both total plays and average plays per commercial when reviewing advertiser balance.

Events and rotations

Commercials inserted by scheduled events may not follow the same selection behaviour as tracks selected through a rotation.

Event frequency, event priority and timing can cause some commercials to play more often than others.

Disabled events or incorrectly timed events may prevent expected commercials from playing.

Common problems

Uneven playback
Some advertisers have more active commercials or appear in more scheduled events.

Commercial never plays
The track may be disabled, excluded from the active rotation or restricted by repeat rules.

Commercial plays too often
Multiple events may be inserting the same track or category during the same period.

Unexpected timing
Event scheduling and delayed events can affect the exact time a commercial is played.

Review tips

Check commercial results over a meaningful period rather than reviewing only one day.

Compare the number of active commercials for each advertiser before deciding that playback is unbalanced.

Keep a backup of the RadioDJ database before making major changes to events or rotations.

Commercial Insight Tool

Bell Online / MixStream

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